With over 17 years of experience, I lead design teams and cultivate design-driven cultures that expertly balance creative craft, strategic speed, and measurable business outcomes.
Gaming 🎮 | E-commerce 🛒 | Consumer Tech 📱 | Global Platforms 🌍
Career Snapshot
Director of Design
April 2021- Present
I head product design for RMG (ream money gaming) across Rummy, Fantasy, and Poker gaming platforms for 150M+ users base.
UX Design Lead
Jan 2011- 2021
Head of Design for Android App ecosystems and Global e-commerce platform for 20+ Countries.
UX/UI Designer
2008- 2011
Worked some of the very first Android interfaces (Mobile UX), android was in its early days in 2009-2010.
Game Designer
2007- 2008
Worked as game designer for casino games platform.
My Journey: From Designer to Design Leader
Mastering Speed & Craft
I believe in strategically perfecting key elements while maintaining agility everywhere else, driving impactful results without compromising quality.
Fostering Innovation & Trust
My approach to innovation involves carefully phased introductions, nurturing fresh ideas while steadfastly building and retaining user trust.
Empowering High-Performing Teams
Built and scaled high-performing design teams, streamlined workflows, and established design systems.
Strategic Business Impact
I ensure design initiatives are deeply integrated with business objectives, measuring tangible outcomes and contributing directly to strategic growth.
Design Philosphy
"Craft where it matters"
I believe great design isn’t about doing more, it’s about doing the right things. I focus on understanding more and designing less.
Key Acheivements: Business Impact
Across Huawei and Games24x7, Design was a growth driver - directly shaping revenue, retention, and speed.
- 150M+ Users, $450M+ Revenue: Led end-to-end UX strategy, research, and design for Flagship Gaming Platforms- RummyCircle, My11Circle (Fantasy Sports), and Poker platforms,
- Achieved +20% LTV and +15% LTP for new players: Led the Legacy Rummy App Revamp with 70M+ Players.
- Innovated New "Turbo" Format for Rummy (+8% ARPU)
- 10+ User studies: Translated insights into product strategy and UX enhancements with direct business impact.
- Spearheaded D2C and B2B Global E-commerce Platform: Established design systems, UX processes for diverse consumer and business needs across multiple international markets and regions, from scratch.
- 250+ Sales campaigns | APAC, EU, Middle East & South America: UX lead for Huawei global e-commerce operations.
- $300M+ Revenue | 25 Million Users across 20+ Countries: Multilingual global D2C e-commerce platform (web & app).
- 20K units in 10s flash sales: Designed scalable campaign system.
Key Projects
1. Redesign Legacy Gaming App
@Games 24×7
- 18 Years Legacy App
- $430M+ Revenue
- 70M+ User Base
- +20% LTV Increase
- Led 6+ Designers
2. Design for Scale- Global Platform @Huawei
- 250+ Campaigns/Launches
- 20+ Countries (EU/APAC/ME)
- 25M Registered Users
- $300M+ Revenue
- Led 20+ Designers
Other Case Studies
3. Player Identity
4. Turbo Format- Meta
5. Poker Platform
Beyond Design
Sports & Fitness
I play cricket and badminton to stay stress-free.
Self-awareness & Gratitude
Practice as part of daily routine. Cultivating empathy and clarity.
Continuous Learner
Drawing inspiration from people and everyday experiences.
Hello, I'm Vinay Bhatia.